My passion is building brands both in the digital space and offline.

 

With more than 20 years under my belt working in all areas of marketing, as a creative director and running my own marketing & communications company (Ground Control in a past life), my passion lies in helping small to medium sized companies grow and generate revenue both online and offline. I have experience working across all platforms (TV, radio, print, digital, OOH) as both a creative leader and marketing expert. 

I apply financial analysis as the foundation of answering "where can the brand grow" and this informs every move thereafter from a social, creative, digital & wholesale sales, partnership, influencer, media, PR, experiential perspective. 

I am a strategist, creative thinker and content lover and have the ability to partner with key internal stakeholders to create strategies and goals (and then execute against those goals), to make the brand thrive.

I bring exceptional analytical problem-solving skills and change management experience in order to frame, analyze, make recommendations on, and help execute the most important issues facing the brand from all facets of business, marketing, creative and product.

I am "hands on" because staying relevant in marketing means making sure you as an executive and leader know the minutia of what is going on in the world of marketing and testing it out yourself to know how to achieve success. Teams have a hard time trusting you if you don't know what a # does or how to use it to benefit the brand.

I thrive being on the cutting edge of marketing and knowing how to use it to my advantage.

 

CONTACT:

takoster@hotmail.com

323-202-5632